My friend Jed came into wealth from some bubbling crude a few years back and decided to invest some of that newfound cash. Now, being a simple but wise man, Jed knew instinctively that he shouldn’t put all his eggs into one basket, but he didn’t know what kind of baskets to use and how many eggs to put into each. So, he decided to seek some advice from a Certified Financial Planner™ professional. This highly trained advisor, bound by a strict code of ethics requiring him to provide Jed advice strictly in Jed’s best interest, recommended he diversify his investments because that would help reduce his risk and smooth out his investing ride.
As a generous man, Jed gifted part of his life-changing windfall to his son, Jethro. Now, Jethro is also a simple man but maybe not quite as wise as his father. In fact, he was quite comfortable keeping all his proverbial cereal in one, very large bowl. He didn’t seek professional financial help, other than his friend from the bank, Jane Hathaway, who readily agreed with Jethro’s suspenders and more suspenders approach.