Last week the economist Richard Thaler won the Nobel Price in Economics for his work that explains that people behave irrationally. Well, duh, right? Anyone who has ever been to a frat party can tell you all about irrational behavior.
It’s been said that investing in the stock market is like riding up an escalator while playing with a yo-yo: just because the yo-yo goes up and down doesn’t prevent it from eventually reaching the next level. But, what if we could get to that next level a little faster by shortening the yo-yo’s string?
F. Scott Fitzgerald said, “The rich…they are different from you and me.” Recent research published by the National Bureau of Economic Research (NBER) proves he was right, albeit not in the way he believed. Their study found that investors with larger holdings earned relatively lower peak returns, but they earned them consistently, with less up and down. In other words, they take less risk and know that winning in down markets is more important than winning in up markets. Let’s take a look at why this is the case and some guidance on how to accomplish it: